SCRATCH ‘N CATCH

This novelty will entertain you and your cat while giving it the needed workout. It is uniquely designed with the feline preying sequence in mind. The pet owner launches the burlap balls tailed with shiny 6-inch long tail attached. The Toy has a Velcro back, which the Cat tries to catch(staring/stalking); and if it misses the Velcro attaches on the mat and Cat tries to knock it down. These play sequences lines up with the prey/pounce/grab also known as Kill bite of Preying Sequence. The color of the mat is Grayish-blue to best suit the vision of the Cat. The burlap material gives the Cat a feeling of its claws getting into the prey as it grabs. COST BREAKDOWN Manufacturing/transport/assembling the mat = $2.00/unit for smaller batches with mass production (500 units or higher) cost =$0.50/unit. Burlap Pillow with tail = $1.00 (small batches); $0. 50 (500 units or higher) Digital Advertising/branding/ Shelf Space = $0.50 per unit. Retail Price = $10 per unit Gross Margin (per unit) • $10 - $3.50 = $6.50/ unit (for small batches) • $10 - $1.50 = $8.50/unit (500 units or higher) IF YOU HAVE A CAT YOU MUST HAVE THIS TOY!!